Applying strategic management to a family - based small medium enterprise : a case study on Yip Fung Tranding Co

Applying strategic management to a family - based small medium enterprise : a case study on Yip Fung Tranding Co

We aim to provide strategic management analyses to a Small Medium Enterprise (SME). Studies have shown that long-term strategic planning contributes to the success of a family business. Small businesses that engage in outsider-based strategic planning also experienced significantly higher levels of...

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Bibliographic Details
Main Authors: Ceminata Salim, Henri Sentosa, Kwa Temmy Susanta, Poh, Zhong Hong
Other Authors: Cheng, Catherine Ooi Lan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Operations management::Family owned business enterprises
Online Access:http://hdl.handle.net/10356/11177
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Institution: Nanyang Technological University
Description
Summary:We aim to provide strategic management analyses to a Small Medium Enterprise (SME). Studies have shown that long-term strategic planning contributes to the success of a family business. Small businesses that engage in outsider-based strategic planning also experienced significantly higher levels of effectiveness. Specifically, we aim to provide operational improvements as well as explore the limitations that a family based SME faces.

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