Applying strategic management to a family - based small medium enterprise : a case study on Yip Fung Tranding Co
We aim to provide strategic management analyses to a Small Medium Enterprise (SME). Studies have shown that long-term strategic planning contributes to the success of a family business. Small businesses that engage in outsider-based strategic planning also experienced significantly higher levels of...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11177 |
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| Institution: | Nanyang Technological University |