Consumer attitudes and behaviour towards online shopping : exploratory study
The research seeks to explore the consumer attitudes and behaviours towards online shopping in Singapore. A random sample was drawn and analysed. Recommendations were given to the government and potential businesses venturing into e-commerce. Recommendations for future research were also contributed...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11238 |
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| Institution: | Nanyang Technological University |
| Summary: | The research seeks to explore the consumer attitudes and behaviours towards online shopping in Singapore. A random sample was drawn and analysed. Recommendations were given to the government and potential businesses venturing into e-commerce. Recommendations for future research were also contributed. |
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