Consumer attitudes and behaviour towards online shopping : exploratory study

• Main Authors: Kwan, Yen Ling, Lai, Susan Sok Feng
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11238
• Institution: Nanyang Technological University

The research seeks to explore the consumer attitudes and behaviours towards online shopping in Singapore. A random sample was drawn and analysed. Recommendations were given to the government and potential businesses venturing into e-commerce. Recommendations for future research were also contributed...