Effect of time pressure and presence of awards on consumer purchase behavior.

• Main Authors: Tan, Lynette Huiling., Tay, Hui Min., Woon, Joyce Wei Ling.
• Other Authors: Ng, Sharon Sok Ling
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/11288
• Institution: Nanyang Technological University

Extrinsic cues are often used by consumers to simplify their decision making processes. Despite having many existing studies done on extrinsic cues and its effects, award, as an extrinsic cue is seldom researched upon. Thus, this paper seeks to investigate the effect of the presence of an award sign...