Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).

Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).

(This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support gr...

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Bibliographic Details
Main Authors: Leong, Serena Li Ting., Tan, Teresa Dan Lin., Peh, Wei Ping., Ong, Lu Sun.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1129
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Institution: Nanyang Technological University
Description
Summary:(This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support group in Singapore. Strategic public communication is required to achieve the above objectives. This report documents in detail the research, planning, execution and evaluation stages of the communication campaign.

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