Know Lupus: a strategic public communication campaign for the Lupus Association (Singapore).
(This thesis consists of 2 parts). Chrysalis is a group of four undergraduates working with the Lupus Association (Singapore) on the “Know Lupus” awareness campaign. It is a project undertaken to raise public awareness and understanding of lupus, and to increase the profile of the patient-support gr...
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Main Authors: | Leong, Serena Li Ting., Tan, Teresa Dan Lin., Peh, Wei Ping., Ong, Lu Sun. |
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Other Authors: | Lee, Chun Wah |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/1129 |
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Institution: | Nanyang Technological University |
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