Study of spousal influence in purchase decisions

This report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore.

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Bibliographic Details
Main Authors:	Ang, Chu Yun, Foo, Hui Meng, Ng, Grace Wee Yen
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11368
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-113682023-05-19T07:23:13Z Study of spousal influence in purchase decisions Ang, Chu Yun Foo, Hui Meng Ng, Grace Wee Yen Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore. 2008-09-24T07:54:09Z 2008-09-24T07:54:09Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11368 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ang, Chu Yun Foo, Hui Meng Ng, Grace Wee Yen Study of spousal influence in purchase decisions
description	This report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore.
author2	Nanyang Business School
author_facet	Nanyang Business School Ang, Chu Yun Foo, Hui Meng Ng, Grace Wee Yen
format	Final Year Project
author	Ang, Chu Yun Foo, Hui Meng Ng, Grace Wee Yen
author_sort	Ang, Chu Yun
title	Study of spousal influence in purchase decisions
title_short	Study of spousal influence in purchase decisions
title_full	Study of spousal influence in purchase decisions
title_fullStr	Study of spousal influence in purchase decisions
title_full_unstemmed	Study of spousal influence in purchase decisions
title_sort	study of spousal influence in purchase decisions
publishDate	2008
url	http://hdl.handle.net/10356/11368
_version_	1772829038649278464

Study of spousal influence in purchase decisions

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