Study of spousal influence in purchase decisions

• Main Authors: Ang, Chu Yun, Foo, Hui Meng, Ng, Grace Wee Yen
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11368
• Institution: Nanyang Technological University

This report examines the relative influence that each spouse exerts in household purchase decisions. The sex role orientation of husbands and wives are also studied in the context of Singapore.