IKEA's products : the voice of the customer
The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11385 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-113852023-05-19T05:41:34Z IKEA's products : the voice of the customer Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan Tan, Thomas Tsu Wee Nanyang Business School DRNTU::Business::Marketing::Customer services The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image. 2008-09-24T07:54:22Z 2008-09-24T07:54:22Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11385 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Customer services |
| spellingShingle |
DRNTU::Business::Marketing::Customer services Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan IKEA's products : the voice of the customer |
| description |
The purpose of this study is to determine how satisfied customers are with IKEA's products from four perspectives, namely Variety, Quality, Design, and Image. |
| author2 |
Tan, Thomas Tsu Wee |
| author_facet |
Tan, Thomas Tsu Wee Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan |
| format |
Final Year Project |
| author |
Ang, Khim Siong Chew, Wendy Siu Li Ho, Martin Felix Xuanhan |
| author_sort |
Ang, Khim Siong |
| title |
IKEA's products : the voice of the customer |
| title_short |
IKEA's products : the voice of the customer |
| title_full |
IKEA's products : the voice of the customer |
| title_fullStr |
IKEA's products : the voice of the customer |
| title_full_unstemmed |
IKEA's products : the voice of the customer |
| title_sort |
ikea's products : the voice of the customer |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11385 |
| _version_ |
1770563453463822336 |