Critical success factors of marketing private banking services.

• Main Authors: Loo, Chee Kan., Tan, Chee Kang.
• Other Authors: Fock, Siew Tong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/11432
• Institution: Nanyang Technological University

This study aims to provide a list of critical success factors for marketing private banking services.