Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.

This Final Year Project consist of 2 parts. Part 1: Report and Appendix A-N & Part 2: Appendix O-S. This report represents a year-long campaign to raise awareness of Man Fut Tong Nursing Home (MFTNH) conducted by us under the agency name: cLove communications. Following systems theory (Simmons,...

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Main Authors: Ng, Yun Shiean., Quek, Dilys Pei Jia., Wang, Qifen., Yeo, Shireen Hui Sun.
Other Authors: Sriramesh, Krishnamurthy
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1146
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-11462019-12-10T11:03:23Z Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home. Ng, Yun Shiean. Quek, Dilys Pei Jia. Wang, Qifen. Yeo, Shireen Hui Sun. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This Final Year Project consist of 2 parts. Part 1: Report and Appendix A-N & Part 2: Appendix O-S. This report represents a year-long campaign to raise awareness of Man Fut Tong Nursing Home (MFTNH) conducted by us under the agency name: cLove communications. Following systems theory (Simmons, 1990), we conducted formative research to aid in the campaign planning and execution. It showed that most Singaporeans do not know of the Home (83.5%) and most of the existing volunteers do not initiate ways to help our client. Bachelor of Communication Studies 2008-09-10T07:14:53Z 2008-09-10T07:14:53Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1146 Nanyang Technological University application/pdf application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Ng, Yun Shiean.
Quek, Dilys Pei Jia.
Wang, Qifen.
Yeo, Shireen Hui Sun.
Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
description This Final Year Project consist of 2 parts. Part 1: Report and Appendix A-N & Part 2: Appendix O-S. This report represents a year-long campaign to raise awareness of Man Fut Tong Nursing Home (MFTNH) conducted by us under the agency name: cLove communications. Following systems theory (Simmons, 1990), we conducted formative research to aid in the campaign planning and execution. It showed that most Singaporeans do not know of the Home (83.5%) and most of the existing volunteers do not initiate ways to help our client.
author2 Sriramesh, Krishnamurthy
author_facet Sriramesh, Krishnamurthy
Ng, Yun Shiean.
Quek, Dilys Pei Jia.
Wang, Qifen.
Yeo, Shireen Hui Sun.
format Final Year Project
author Ng, Yun Shiean.
Quek, Dilys Pei Jia.
Wang, Qifen.
Yeo, Shireen Hui Sun.
author_sort Ng, Yun Shiean.
title Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
title_short Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
title_full Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
title_fullStr Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
title_full_unstemmed Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.
title_sort quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for man fut tong nursing home.
publishDate 2008
url http://hdl.handle.net/10356/1146
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