Quality care for quality life : the model nursing home: a strategic public communications campaign to increase awareness for Man Fut Tong nursing home.

• Main Authors: Ng, Yun Shiean., Quek, Dilys Pei Jia., Wang, Qifen., Yeo, Shireen Hui Sun.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1146
• Institution: Nanyang Technological University

This Final Year Project consist of 2 parts. Part 1: Report and Appendix A-N & Part 2: Appendix O-S. This report represents a year-long campaign to raise awareness of Man Fut Tong Nursing Home (MFTNH) conducted by us under the agency name: cLove communications. Following systems theory (Simmons,...