Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.

Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.

This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyal...

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Main Authors: Chia, Ju Yen., Leo, Mei Sze., Ng, Lay Hong.
Other Authors: Lee, Chay Hoon
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/11483
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11483
record_format dspace
spelling sg-ntu-dr.10356-114832023-05-19T05:44:59Z Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty. Chia, Ju Yen. Leo, Mei Sze. Ng, Lay Hong. Lee, Chay Hoon Nanyang Business School DRNTU::Business::Industries and labor This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyalty. 2008-09-24T07:55:42Z 2008-09-24T07:55:42Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11483 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Chia, Ju Yen.
Leo, Mei Sze.
Ng, Lay Hong.
Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
description This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyalty.
author2 Lee, Chay Hoon
author_facet Lee, Chay Hoon
Chia, Ju Yen.
Leo, Mei Sze.
Ng, Lay Hong.
format Final Year Project
author Chia, Ju Yen.
Leo, Mei Sze.
Ng, Lay Hong.
author_sort Chia, Ju Yen.
title Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
title_short Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
title_full Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
title_fullStr Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
title_full_unstemmed Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
title_sort effects of early liberalisation of singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
publishDate 2008
url http://hdl.handle.net/10356/11483
_version_ 1770566726580174848

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