Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.

• Main Authors: Chia, Ju Yen., Leo, Mei Sze., Ng, Lay Hong.
• Other Authors: Lee, Chay Hoon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/11483
• Institution: Nanyang Technological University

This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyal...