Investigation of the influences on bank selection decisions of well-educated Singaporeans.

The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exp...

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Main Authors: Chua, Guan Wee., Chua, Kang Chew., Loong, Chieh Yung.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11519
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11519
record_format dspace
spelling sg-ntu-dr.10356-115192023-05-19T03:30:03Z Investigation of the influences on bank selection decisions of well-educated Singaporeans. Chua, Guan Wee. Chua, Kang Chew. Loong, Chieh Yung. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance::Banking The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exploratory approach was used to see if the Rokeach Value Survey could be used as predictors of bank selection dimensions. 2008-09-24T07:56:03Z 2008-09-24T07:56:03Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11519 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Banking
spellingShingle DRNTU::Business::Finance::Banking
Chua, Guan Wee.
Chua, Kang Chew.
Loong, Chieh Yung.
Investigation of the influences on bank selection decisions of well-educated Singaporeans.
description The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exploratory approach was used to see if the Rokeach Value Survey could be used as predictors of bank selection dimensions.
author2 Gerrard, Philip
author_facet Gerrard, Philip
Chua, Guan Wee.
Chua, Kang Chew.
Loong, Chieh Yung.
format Final Year Project
author Chua, Guan Wee.
Chua, Kang Chew.
Loong, Chieh Yung.
author_sort Chua, Guan Wee.
title Investigation of the influences on bank selection decisions of well-educated Singaporeans.
title_short Investigation of the influences on bank selection decisions of well-educated Singaporeans.
title_full Investigation of the influences on bank selection decisions of well-educated Singaporeans.
title_fullStr Investigation of the influences on bank selection decisions of well-educated Singaporeans.
title_full_unstemmed Investigation of the influences on bank selection decisions of well-educated Singaporeans.
title_sort investigation of the influences on bank selection decisions of well-educated singaporeans.
publishDate 2008
url http://hdl.handle.net/10356/11519
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