Investigation of the influences on bank selection decisions of well-educated Singaporeans.
The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exp...
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sg-ntu-dr.10356-115192023-05-19T03:30:03Z Investigation of the influences on bank selection decisions of well-educated Singaporeans. Chua, Guan Wee. Chua, Kang Chew. Loong, Chieh Yung. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance::Banking The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exploratory approach was used to see if the Rokeach Value Survey could be used as predictors of bank selection dimensions. 2008-09-24T07:56:03Z 2008-09-24T07:56:03Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11519 Nanyang Technological University application/pdf |
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DRNTU::Business::Finance::Banking Chua, Guan Wee. Chua, Kang Chew. Loong, Chieh Yung. Investigation of the influences on bank selection decisions of well-educated Singaporeans. |
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The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exploratory approach was used to see if the Rokeach Value Survey could be used as predictors of bank selection dimensions. |
author2 |
Gerrard, Philip |
author_facet |
Gerrard, Philip Chua, Guan Wee. Chua, Kang Chew. Loong, Chieh Yung. |
format |
Final Year Project |
author |
Chua, Guan Wee. Chua, Kang Chew. Loong, Chieh Yung. |
author_sort |
Chua, Guan Wee. |
title |
Investigation of the influences on bank selection decisions of well-educated Singaporeans. |
title_short |
Investigation of the influences on bank selection decisions of well-educated Singaporeans. |
title_full |
Investigation of the influences on bank selection decisions of well-educated Singaporeans. |
title_fullStr |
Investigation of the influences on bank selection decisions of well-educated Singaporeans. |
title_full_unstemmed |
Investigation of the influences on bank selection decisions of well-educated Singaporeans. |
title_sort |
investigation of the influences on bank selection decisions of well-educated singaporeans. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/11519 |
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1770566848789610496 |