Investigation of the influences on bank selection decisions of well-educated Singaporeans.
The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exp...
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Main Authors: | Chua, Guan Wee., Chua, Kang Chew., Loong, Chieh Yung. |
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Other Authors: | Gerrard, Philip |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11519 |
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Institution: | Nanyang Technological University |
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