Investigation of the influences on bank selection decisions of well-educated Singaporeans.

• المؤلفون الرئيسيون: Chua, Guan Wee., Chua, Kang Chew., Loong, Chieh Yung.
• مؤلفون آخرون: Gerrard, Philip
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11519

The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exp...