Investigation of the influences on bank selection decisions of well-educated Singaporeans.

• Main Authors: Chua, Guan Wee., Chua, Kang Chew., Loong, Chieh Yung.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/11519
• Institution: Nanyang Technological University

The main objective of this study was to develop a bank selection model using a sampling frame of local undergraduates and working graduates. Further investigations were made to establish if it was important for a bank to offer certain products when the bank selection process was taking place. An exp...