Listen to the customers.

This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.

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Bibliographic Details
Main Authors:	Leow, Sok Tyng., Quek, Ann-Marie Kor Kia., Kwek, Angeline Lee Hiang.
Other Authors:	Chen, Shaoxiang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/11558
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11558
record_format	dspace
spelling	sg-ntu-dr.10356-115582023-05-19T06:24:06Z Listen to the customers. Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. Chen, Shaoxiang Nanyang Business School DRNTU::Business::Marketing::Customer services This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness. 2008-09-24T07:56:30Z 2008-09-24T07:56:30Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11558 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang. Listen to the customers.
description	This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.
author2	Chen, Shaoxiang
author_facet	Chen, Shaoxiang Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang.
format	Final Year Project
author	Leow, Sok Tyng. Quek, Ann-Marie Kor Kia. Kwek, Angeline Lee Hiang.
author_sort	Leow, Sok Tyng.
title	Listen to the customers.
title_short	Listen to the customers.
title_full	Listen to the customers.
title_fullStr	Listen to the customers.
title_full_unstemmed	Listen to the customers.
title_sort	listen to the customers.
publishDate	2008
url	http://hdl.handle.net/10356/11558
_version_	1770566407851868160

Listen to the customers.

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