Listen to the customers.

• Main Authors: Leow, Sok Tyng., Quek, Ann-Marie Kor Kia., Kwek, Angeline Lee Hiang.
• Other Authors: Chen, Shaoxiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/11558
• Institution: Nanyang Technological University

This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.