Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium.

Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium.

An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service qu...

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Bibliographic Details
Main Authors: Tan, Melissa Hui Li., Teng, Priscilla Sing Yin., Yeo, Yen Nee.
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/11631
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Institution: Nanyang Technological University
Description
Summary:An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service quality.

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