Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium.

• Main Authors: Tan, Melissa Hui Li., Teng, Priscilla Sing Yin., Yeo, Yen Nee.
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11631
• Institution: Nanyang Technological University

An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service qu...