Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium.
An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service qu...
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2008
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Online Access: | http://hdl.handle.net/10356/11631 |
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sg-ntu-dr.10356-116312023-05-19T06:24:03Z Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. Tan, Melissa Hui Li. Teng, Priscilla Sing Yin. Yeo, Yen Nee. Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service quality. 2008-09-24T07:57:14Z 2008-09-24T07:57:14Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11631 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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Singapore Singapore |
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DRNTU::Business::Marketing |
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DRNTU::Business::Marketing Tan, Melissa Hui Li. Teng, Priscilla Sing Yin. Yeo, Yen Nee. Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. |
description |
An exploratory study conducted to determine service quality offered by Singapore Airlines. The SERVQUAL model will be used to determine the quality of service. The evaluation of SIA's successful strategy in being the industry pacesetter with its excellent reputation in providing good service quality. |
author2 |
Hooi, Den Huan |
author_facet |
Hooi, Den Huan Tan, Melissa Hui Li. Teng, Priscilla Sing Yin. Yeo, Yen Nee. |
format |
Final Year Project |
author |
Tan, Melissa Hui Li. Teng, Priscilla Sing Yin. Yeo, Yen Nee. |
author_sort |
Tan, Melissa Hui Li. |
title |
Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. |
title_short |
Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. |
title_full |
Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. |
title_fullStr |
Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. |
title_full_unstemmed |
Exploratory study of Singapore Airlines' service quality for the economy class passengers in the new millennium. |
title_sort |
exploratory study of singapore airlines' service quality for the economy class passengers in the new millennium. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/11631 |
_version_ |
1770564865752039424 |