Exploring the B2C E-Commerce environment in Singapore.
This research addresses: the profile of cyber-shoppers, the factors that encourage or discourage on-line shopping, the types of products and services that are popular on-line, the attitudes of consumers towards B2C E-Commerce and on-line shopping, and the current E-Commerce climate in Singapore.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11665 |
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| Institution: | Nanyang Technological University |
| Summary: | This research addresses: the profile of cyber-shoppers, the factors that encourage or discourage on-line shopping, the types of products and services that are popular on-line, the attitudes of consumers towards B2C E-Commerce and on-line shopping, and the current E-Commerce climate in Singapore. |
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