Exploring the B2C E-Commerce environment in Singapore.

• Main Authors: Lee, Kian Chih., Phua, Mark Chin Chuen., Chang, Roy Ming Hon.
• Other Authors: Tan, Teng Kee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11665
• Institution: Nanyang Technological University

This research addresses: the profile of cyber-shoppers, the factors that encourage or discourage on-line shopping, the types of products and services that are popular on-line, the attitudes of consumers towards B2C E-Commerce and on-line shopping, and the current E-Commerce climate in Singapore.