AIDS : accept the patient, hate the virus.

• Main Authors: Kaur, Eknam., Norhana Hamdan., Sun, Wanting.
• 其他作者: Sriramesh, Krishnamurthy
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/1175

Red Initiative is a group comprising of three final year undergraduates collaborating with Action for AIDS (AFA) to create a strategic communications campaign. The campaign entitled, “AIDS: Accept the patient, hate the virus,” has a dual message of educating youths on HIV/AIDS while reducing stigma...