AIDS : accept the patient, hate the virus.

• Main Authors: Kaur, Eknam., Norhana Hamdan., Sun, Wanting.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1175
• Institution: Nanyang Technological University

Red Initiative is a group comprising of three final year undergraduates collaborating with Action for AIDS (AFA) to create a strategic communications campaign. The campaign entitled, “AIDS: Accept the patient, hate the virus,” has a dual message of educating youths on HIV/AIDS while reducing stigma...