Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.

Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.

This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.

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Bibliographic Details
Main Authors: Lee, Kin Seng., Loi, Heok Yin., Yap, Leonard Kee Kai.
Other Authors: Nemeth-Chay, Constance Cheng Choo
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication
Online Access:http://hdl.handle.net/10356/1177
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1177
record_format dspace
spelling sg-ntu-dr.10356-11772019-12-10T14:27:20Z Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society. Lee, Kin Seng. Loi, Heok Yin. Yap, Leonard Kee Kai. Nemeth-Chay, Constance Cheng Choo Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics. Bachelor of Communication Studies 2008-09-10T07:15:10Z 2008-09-10T07:15:10Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1177 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Lee, Kin Seng.
Loi, Heok Yin.
Yap, Leonard Kee Kai.
Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
description This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.
author2 Nemeth-Chay, Constance Cheng Choo
author_facet Nemeth-Chay, Constance Cheng Choo
Lee, Kin Seng.
Loi, Heok Yin.
Yap, Leonard Kee Kai.
format Final Year Project
author Lee, Kin Seng.
Loi, Heok Yin.
Yap, Leonard Kee Kai.
author_sort Lee, Kin Seng.
title Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
title_short Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
title_full Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
title_fullStr Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
title_full_unstemmed Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.
title_sort increasing water safety awareness in singapore : a public relations programme for the singapore lifesaving society.
publishDate 2008
url http://hdl.handle.net/10356/1177
_version_ 1681046559608799232

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