Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.

• Main Authors: Lee, Kin Seng., Loi, Heok Yin., Yap, Leonard Kee Kai.
• Other Authors: Nemeth-Chay, Constance Cheng Choo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/1177
• Institution: Nanyang Technological University

This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.