Goodwood project

Our team, U.niq, collaborates with Goodwood Florist to embark on a brand-building campaign with several creative strategies recommended by us. From our literature review, we realized the importance of a strong brand. Therefore, a consistent theme, “refresh.reborn.recreate” is being used throughout t...

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Bibliographic Details
Main Authors: Goh, Fong Lin, Li, Jianghan, Neo, Serene Lizhen, Zhuo, Ziwei
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1179
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Institution: Nanyang Technological University