Goodwood project

• Main Authors: Goh, Fong Lin, Li, Jianghan, Neo, Serene Lizhen, Zhuo, Ziwei
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1179
• Institution: Nanyang Technological University

Our team, U.niq, collaborates with Goodwood Florist to embark on a brand-building campaign with several creative strategies recommended by us. From our literature review, we realized the importance of a strong brand. Therefore, a consistent theme, “refresh.reborn.recreate” is being used throughout t...