Reaching out to youths : a strategic public communications campaign for student advisory centre

• Main Authors: Loo, Winnie, Madane, Ketki, Ng, Aishah, Tan, Jaclyn
• Other Authors: Koch, Pamela Lynn Tremain
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1197
• Institution: Nanyang Technological University

Student Advisory Center’s recent expansion into using extra-curricular activities to help youths at risk had been yielding positive results since its beginning. The program, called Young Achievers’ Club, offers classes such as hip hop dancing, rock climbing and soccer have been, and are still being...