A descriptive study of publicity efforts by non-profit organisations in Singapore, inclusive of a special event for the Singapore film commission.

The project studies the use of publicity techniques and specifically the tool of event management in achieving the objectives of non-profit organisations such as the SFC.

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Bibliographic Details
Main Authors: Choo, Patricia Tse Ning., Eu, Melissa Ling.
Other Authors: Aw, Annette
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1317
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Institution: Nanyang Technological University
Description
Summary:The project studies the use of publicity techniques and specifically the tool of event management in achieving the objectives of non-profit organisations such as the SFC.