A descriptive study of publicity efforts by non-profit organisations in Singapore, inclusive of a special event for the Singapore film commission.

• المؤلفون الرئيسيون: Choo, Patricia Tse Ning., Eu, Melissa Ling.
• مؤلفون آخرون: Aw, Annette
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1317
• المؤسسة: Nanyang Technological University

The project studies the use of publicity techniques and specifically the tool of event management in achieving the objectives of non-profit organisations such as the SFC.