Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.

Saved in:
Bibliographic Details
Main Authors: Ho, Kheng Hwee., Koh, Tania Mui Kia., Oon, Esther Yee Wei.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1323
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.