Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.

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Bibliographic Details
Main Authors: Ho, Kheng Hwee., Koh, Tania Mui Kia., Oon, Esther Yee Wei.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1323
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1323
record_format dspace
spelling sg-ntu-dr.10356-13232019-12-10T12:43:00Z Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU). Ho, Kheng Hwee. Koh, Tania Mui Kia. Oon, Esther Yee Wei. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance. Bachelor of Communication Studies 2008-09-10T07:16:13Z 2008-09-10T07:16:13Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/1323 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Ho, Kheng Hwee.
Koh, Tania Mui Kia.
Oon, Esther Yee Wei.
Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
description This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.
author2 Lee, Chun Wah
author_facet Lee, Chun Wah
Ho, Kheng Hwee.
Koh, Tania Mui Kia.
Oon, Esther Yee Wei.
format Final Year Project
author Ho, Kheng Hwee.
Koh, Tania Mui Kia.
Oon, Esther Yee Wei.
author_sort Ho, Kheng Hwee.
title Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
title_short Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
title_full Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
title_fullStr Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
title_full_unstemmed Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).
title_sort bridging minds, connecting hearts - a strategic communications campaign proposal for the social development unit (sdu).
publishDate 2008
url http://hdl.handle.net/10356/1323
_version_ 1681040339497910272

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