Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

• Main Authors: Ho, Kheng Hwee., Koh, Tania Mui Kia., Oon, Esther Yee Wei.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1323
• Institution: Nanyang Technological University

This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.