X. Power to express : a promotional campaign for colourtoo

• Main Authors: Liew, Grace Woon Ling, Low, Hwei Hsia, Mah, Min Erh, Toh, Hui Tin
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1381
• Institution: Nanyang Technological University

In our promotional campaign, we used Body Art, specifically tattooing, as a conduit to promote Colourtoo as a form of Body Art and means of self-expression.