The art and science behind advertising avoidance
The advancement of technology gives rise to advertising avoidance. Removing advertisements undoubtedly improves the browsing experience of consumers but it is detrimental to the profitability of the advertisers. This emerging trend calls for a better understanding on advertising avoidance in order t...
Saved in:
Main Authors: | Ng, Chee Shyan, Ho, Jia Min |
---|---|
Other Authors: | Gerrit Maus |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2020
|
Subjects: | |
Online Access: | https://hdl.handle.net/10356/138150 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising
by: Zuraidi Ishak, et al.
Published: (2008) -
A subtle advertising project
by: Ee, Hui Hui, et al.
Published: (2008) -
Comparative advertising in Singapore : proposed amendments to the 1999 Singapore code of advertising practice (2nd Edition).
by: Ong, Lynn Pei Shan., et al.
Published: (2008) -
Development and anti-development messages in advertising
by: Rajan, R. V.
Published: (2008) -
Public Service Advertisement : action for AIDS Singapore.
by: Saram, Michelle Alicia., et al.
Published: (2009)