Conditional effects of gain-loss-framed narratives among current smokers at different stages of change

This study examines how current smokers respond differently to gain-loss-framed antismoking narratives depending on their stages of change to quit smoking. An experiment (N = 461) was conducted with a 2 (narrative perspective: first person vs. third person) × 2 (framing: gain vs. loss) factorial des...

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Bibliographic Details
Main Authors: Kim, Hye Kyung, Lee, Tae Kyoung
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/142803
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Institution: Nanyang Technological University
Language: English