Conditional effects of gain-loss-framed narratives among current smokers at different stages of change

• Main Authors: Kim, Hye Kyung, Lee, Tae Kyoung
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Article
• 語言: English
• 出版: 2020
• 主題: Social sciences::Communication; Message Framing; Narrative Perspective
• 在線閱讀: https://hdl.handle.net/10356/142803
• 機構: Nanyang Technological University

This study examines how current smokers respond differently to gain-loss-framed antismoking narratives depending on their stages of change to quit smoking. An experiment (N = 461) was conducted with a 2 (narrative perspective: first person vs. third person) × 2 (framing: gain vs. loss) factorial des...