Promoting users’ intention to share online health articles on social media : the role of confirmation bias

• Main Authors: Zhao, Haiping, Fu, Shaoxiong, Chen, Xiaoyu
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Library and information science::General; Confirmation Bias; Content Valence
• Online Access: https://hdl.handle.net/10356/143000
• Institution: Nanyang Technological University

Nowadays, it is a common practice for healthcare professionals to spread medical knowledge by posting health articles on social media. However, promoting users’ intention to share such articles is challenging because the extent of sharing intention varies in their eHealth literacy (high or low) and...