Groupon and Groupon Now : participating firm’s profitability analysis

• Main Authors: Ong, Jenn-Bing, Ng, Wee Keong, Vorobev, Artem, Ho, Thanh-Nghia
• Other Authors: School of Computer Science and Engineering
• Format: Article
• Language: English
• Published: 2020
• Subjects: Engineering::Computer science and engineering; Voucher Discounts; Deep Discounts
• Online Access: https://hdl.handle.net/10356/143180
• Institution: Nanyang Technological University

The business model of Groupon has been categorized by many to be a case of daily deals or discount offerings to consumers. It is static (not responsive to business fluctuations and demands) and operates in batch mode (period-based availability). “Groupon Now” was proposed to be distinct from Groupon...