Groupon and Groupon Now : participating firm’s profitability analysis
The business model of Groupon has been categorized by many to be a case of daily deals or discount offerings to consumers. It is static (not responsive to business fluctuations and demands) and operates in batch mode (period-based availability). “Groupon Now” was proposed to be distinct from Groupon...
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Main Authors: | Ong, Jenn-Bing, Ng, Wee Keong, Vorobev, Artem, Ho, Thanh-Nghia |
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Other Authors: | School of Computer Science and Engineering |
Format: | Article |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/143180 |
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Institution: | Nanyang Technological University |
Language: | English |
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