“Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of U.S. and Singaporean women
In light of a growing consumer and media outcry against using unrealistically thin models in advertisements, global brands are featuring more inclusive model images in their campaigns, including using average-sized models. However, do consumers from different cultures have varying preferences for mo...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/144816 |
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Institution: | Nanyang Technological University |
Language: | English |
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