The presence of the protagonist : explaining narrative perspective effects through social presence

Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) sho...

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Main Authors: Kim, Nuri, Kim, Hye Kyung, Wojcieszak, Magdalena, Igartua, Juan-José, Lim, Cui Min
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2021
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Online Access:https://hdl.handle.net/10356/145992
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1459922023-03-05T15:57:43Z The presence of the protagonist : explaining narrative perspective effects through social presence Kim, Nuri Kim, Hye Kyung Wojcieszak, Magdalena Igartua, Juan-José Lim, Cui Min Wee Kim Wee School of Communication and Information Social sciences Narrative Narrative Perspective Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compared to the third- person perspective, increases social presence of the protagonist, but not identification with the protagonist, when the story depicted an outgroup character. This increase in social presence mediates the effect of narrative perspective on support for outgroup policies. Study 2 (N = 410) further suggests that social presence mediates the effect of narrative perspective regardless of the protagonist’s group membership (in-group versus out-group). Furthermore, this project evaluates the role of social presence in light of other, often-studied processes such as identification and transportation. These findings advance the theorizing and research in narrative research and in media psychology more broadly. Ministry of Education (MOE) Accepted version This work was partially supported by the Singapore Ministry of Education Academic Research Fund Tier 1 Grant. 2021-01-20T01:31:33Z 2021-01-20T01:31:33Z 2020 Journal Article Kim, N., Kim, H. K., Wojcieszak, M., & Lim, C. M. (2020). The presence of the protagonist : explaining narrative perspective effects through social presence. Media Psychology, 23(6), 891-914. doi:10.1080/15213269.2019.1665548 1521-3269 https://hdl.handle.net/10356/145992 10.1080/15213269.2019.1665548 6 23 891 914 en Media Psychology This is an Accepted Manuscript of an article published by Taylor & Francis in Media Psychology on 16 Sep 2019, available online: http://www.tandfonline.com/10.1080/15213269.2019.1665548 application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences
Narrative
Narrative Perspective
spellingShingle Social sciences
Narrative
Narrative Perspective
Kim, Nuri
Kim, Hye Kyung
Wojcieszak, Magdalena
Igartua, Juan-José
Lim, Cui Min
The presence of the protagonist : explaining narrative perspective effects through social presence
description Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) shows that the first-person perspective, compared to the third- person perspective, increases social presence of the protagonist, but not identification with the protagonist, when the story depicted an outgroup character. This increase in social presence mediates the effect of narrative perspective on support for outgroup policies. Study 2 (N = 410) further suggests that social presence mediates the effect of narrative perspective regardless of the protagonist’s group membership (in-group versus out-group). Furthermore, this project evaluates the role of social presence in light of other, often-studied processes such as identification and transportation. These findings advance the theorizing and research in narrative research and in media psychology more broadly.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Kim, Nuri
Kim, Hye Kyung
Wojcieszak, Magdalena
Igartua, Juan-José
Lim, Cui Min
format Article
author Kim, Nuri
Kim, Hye Kyung
Wojcieszak, Magdalena
Igartua, Juan-José
Lim, Cui Min
author_sort Kim, Nuri
title The presence of the protagonist : explaining narrative perspective effects through social presence
title_short The presence of the protagonist : explaining narrative perspective effects through social presence
title_full The presence of the protagonist : explaining narrative perspective effects through social presence
title_fullStr The presence of the protagonist : explaining narrative perspective effects through social presence
title_full_unstemmed The presence of the protagonist : explaining narrative perspective effects through social presence
title_sort presence of the protagonist : explaining narrative perspective effects through social presence
publishDate 2021
url https://hdl.handle.net/10356/145992
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