The presence of the protagonist : explaining narrative perspective effects through social presence

• Main Authors: Kim, Nuri, Kim, Hye Kyung, Wojcieszak, Magdalena, Igartua, Juan-José, Lim, Cui Min
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2021
• Subjects: Social sciences; Narrative; Narrative Perspective
• Online Access: https://hdl.handle.net/10356/145992
• Institution: Nanyang Technological University

Based on two experiments, this paper advances the concept of social presence as a novel mechanism through which narrative perspective (first- versus third-person) exerts persuasive effects on attitudes toward outgroup policies and behavioral intentions to help outgroup members. Study 1 (N = 503) sho...