Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.

This pilot study examines destination photographs presented in the tourism marketing collateral of four Asian markets - Japan, Malaysia, Singapore and Thailand - for gender depictions and representations.

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Bibliographic Details
Main Author:	Huang, PeiLing.
Other Authors:	Frith, Katherine Toland
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Advertising::Moral and ethical aspects
Online Access:	http://hdl.handle.net/10356/1479
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1479
record_format	dspace
spelling	sg-ntu-dr.10356-14792019-12-10T13:22:41Z Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia. Huang, PeiLing. Frith, Katherine Toland Wee Kim Wee School of Communication and Information DRNTU::Business::Advertising::Moral and ethical aspects This pilot study examines destination photographs presented in the tourism marketing collateral of four Asian markets - Japan, Malaysia, Singapore and Thailand - for gender depictions and representations. Master of Mass Communication 2008-09-10T08:33:42Z 2008-09-10T08:33:42Z 2001 2001 Thesis http://hdl.handle.net/10356/1479 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Advertising::Moral and ethical aspects
spellingShingle	DRNTU::Business::Advertising::Moral and ethical aspects Huang, PeiLing. Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
description	This pilot study examines destination photographs presented in the tourism marketing collateral of four Asian markets - Japan, Malaysia, Singapore and Thailand - for gender depictions and representations.
author2	Frith, Katherine Toland
author_facet	Frith, Katherine Toland Huang, PeiLing.
format	Theses and Dissertations
author	Huang, PeiLing.
author_sort	Huang, PeiLing.
title	Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
title_short	Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
title_full	Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
title_fullStr	Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
title_full_unstemmed	Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
title_sort	gender images in tourism advertising and marketing : an examination of the portrayal of women in asia.
publishDate	2008
url	http://hdl.handle.net/10356/1479
_version_	1681046580323418112

Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.

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