Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.

• Main Author: Huang, PeiLing.
• Other Authors: Frith, Katherine Toland
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Moral and ethical aspects
• Online Access: http://hdl.handle.net/10356/1479
• Institution: Nanyang Technological University

This pilot study examines destination photographs presented in the tourism marketing collateral of four Asian markets - Japan, Malaysia, Singapore and Thailand - for gender depictions and representations.