Learning through slogans and headlines : a critical analysis of the National Courtesy campaigns.

• Main Author: Tasneem Mohamed Hussein Topiwala.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14841
• Institution: Nanyang Technological University

This study has two major objectives. The first is to find out if slogans used in campaigns, especially the National Courtesy Campaigns, are effective in communicating the objectives of the campaign to the target audience. Secondly, it gathers the opinions and ideas of four individuals through a s...